4 Things to Get Your Business on Track

Many entrepreneurs are struggling and are feeling pessimistic or powerless–as if there is nothing they can do. When you own your business, there is always something you can do. This is the blessing (and the curse) of being an entrepreneur, especially when you work from your home.

Sure, we entrepreneurs have many difficulties that come with the territory. We have to motivate ourselves to get up each morning and get to working without a manager looking over our shoulder telling us what to do. We must make sure that it all gets done. We are rarely certain that our projects will be profitable. We must manage our fluctuating income, client demands, and balance the needs of our business with our own personal needs and our family needs.

But we can do it. We can be successful in any economy and regardless of whatever roadblocks we may encounter. Are there any entrepreneurs in your field currently succeeding? If so, then so can you. Following are a few steps you can follow to put your business on track for success:

1. Regroup

Why did you initially decide to start your own business? Did you hope to get control over your time? Increase your income? Have more freedom? Make a difference in the world? Practice the skills you love? Get back in touch with your original vision of entrepreneurship. That dream that initially motivated you can excite you again.

Spend some time recreating your business vision. Create affirmations and visualizations around where your business is successful and providing all of the things you dreamed of. Imagine yourself living this now. Hold this image every day, especially when feeling down or stuck. Allow your vision to guide your decisions about what to do, or not do, to create the business you dream of.

2. Reality Check.

What will it take to make your business flourish? Do you need effective marketing, time management, a new client base, higher prices, lower expenses, more assistance? So many entrepreneurs spend their valuable time with “busy’ work that is not producing income. Rarely is the answer to do more of whatever you are currently doing. What do you need to do differently?

Seeking an outside perspective is very helpful with this question. Read books such as Michael Gerber’s, “The E-Myth Revisited”, or Stephen Covey’s “First Things First”. Talk to successful entrepreneurs that you trust and get their opinions. Hire a business coach to help review your options. Allow yourself to investigate the multiple new possibilities with a beginner’s mind.

3. Take Action.

What is the single most important thing you could do today to supercharge your business? Great–so are you doing it? Fear, procrastination, and self-sabotage destroy more small businesses than any external factors can. Create a ” To Do” list consisting of three items every day of what your business needs most to succeed. Make those items a priority. If you have trouble beginning a task, commit to spend a minimum of five minutes and see if that shifts the log jam.

There are many business tasks that can evoke fear, bring up resistance and otherwise seem too challenging to tackle. It is much harder and more painful to be a blocked entrepreneur than it is to do the work.

4. Ask for help.

How can you get the support you need to succeed? It is a rare entrepreneur who is completely self-motivating, knows all there is to know about building a successful business and already has all of the necessary skills. Where is the rule that says you have to succeed on your own; otherwise, it does not count? There is no such rule! Trying to succeed without assistance is more likely a recipe for failure.

Take a course or workshop to learn more about topics such as marketing or finances. Get the ongoing support of a business or marketing coach. Hire specialized help for copy writing, web design, bookkeeping, or any other area where you are inexperienced. Join a mastermind group for entrepreneurs. Do not wait until you are drowning to request a life jacket.

Now is the time to take back your power to create your own future as a successful entrepreneur. Put your pessimism on hold and surround yourself with people who believe in you and can offer support as you work from your home. Make smart decisions about what will make a difference in your business and then take action on what you decide.

You can do this!

Small Business Tips – Creating Your Brand

Building your brand, brand awareness, brand management, all these are current catch phrases that have filtered down from the corporate world to every business. If as a small business you’ve not yet given any thought to your branding, now is the time to do it. Even a one person business needs to have their own brand these days.

Having said that, branding can be a relatively simple exercise. All a brand means in essence is to have a co-ordinated and easily recognisable look to your business. You want clients and potential clients to be able to identify a product as yours at a glance, to be able to distinguish your advertising from your competitor’s before they have even read it.

To do this you need to design your look. It is strongly recommended to find a designer with experience in business brand creation to work with you on this. Depending on the nature of your business your needs may differ. Some businesses will need product packaging, others brochures and promotional materials. At the very minimum, all small businesses need the following three design elements. If you are on a limited budget you can start with these and progress to branding the rest of your materials as you go along.

Logo
A logo is at the heart of your business branding. It will feature on all your promotional materials, your cards, your products and needs to be instantly recognisable as yours. It needs to be graphic and eye-catching and convey the feel and ethos of your business. The colours you use in your logo will establish the colours you use as your general branding. Even is you do nothing else to build your brand, make sure that your get your logo professionally designed.

Business cards
Following on from your logo is your business card design. Once you have established your brand colour scheme and logo it can easily be extended to your business cards with complementary fonts and design.

Website
Every business should have a website today, even if it only a one page portfolio site. Make sure that your web design ties in with your overall brand in colour and style.

Once your brand is established it should be extended to all the design elements of your business: to the brochures you produce, the labels for your products, your email footer, your business signage, your Facebook page and other social media and so on.

Graphic Design Tips: How To Create Effective Business Card Designs

Know your goal

First of all, establish your goal. Will the business card be a tool to introduce your business or yourself? Do you want to be considered unique and different in your industry? Once you have your list of objectives, you will know what should be on your business card and how it should look.

Include important information

Omitting critical information reflects extreme careless, which you would not want to communicate to your prospects at all. You must ensure that all essentials are present on your card, including:

· your name

· your company’s name

· your designation

· cell phone and office number

· email address

· business url

Introduce your business

Apart from your company’s name, you also need to tell customers what your business offers in terms of products or services. You need to come up with only one concise sentence or phrase that describes your company.

Make it extraordinary

An unusual look is generally remembered well. People notice a unique business card and may believe it is worth keeping. You can choose from the numerous options available to make your card attractive and memorable so that your clients never forget you.

Add a photo

Adding a photo can make your card come alive. It could be your photo or one that depict your business type. Some people even choose to use typography which also creates a good effect if done artistically.

Your card’s image

Your business card represents you so make sure that the image created by your graphics, text and photo communicates the right impression about your business. Research the elements on your card and what each of them communicates.

The paper quality

The card’s material has to be the right type and quality and must match your card’s design concept. The paper can be matte, glossy, textured or have perforated edges. Make sure that the printing turns out right on your selected material.

Use the right card size

Business cards are generally made of a standard size that fits in a wallet’s pocket or business card holder. Keep your cards according to this standardized size so that your clients can keep them safely. If your card is too big or an unusual shape, they might eventually lose them.

Make your card accessible

You might want to expand your marketing efforts to some other countries, continents or even worldwide. You can do this effectively by making a special business card in that region’s language and completely impress your clients. This could provide a good advantage to your expansion efforts.

Most people are aware of the significance of business cards, which is why everyone strives to get the best card design possible. If you are a freelance graphic designer or graphic design company, the tips in this article should provide you a good outline for all essential components of good card design.